We're not a traditional content creation agency. We won't connect you with influencers pushing the next product. We'll directly connect you with consumers by curating content that reflects reality.
SOCIAL MEDIA MANAGEMENT
BY FEMALE TRAVELERS, FOR FEMALE TRAVELERS
WHO: We’re a team of wandering women exploring the world, making a concerted effort to change it. One surefire we know how to do that is by rewriting and reimagining the media and marketing surrounding the travel and outdoor industry. We want to see diversity—the same diversity we witness while we’re out there as travelers but that we don’t always see reflected as consumers.
WHAT: Women are too often ill-advised to travel because of unfounded, preconceived gender stereotypes, and too many are intimidated to travel because of dangerously pervasive messaging that suggests they need a serious savings and society’s unattested notion of a “bikini bod.”
We know how empowering it is to feel heard and included, as well as to see others just like us out in the world so we can envision ourselves in their places. That’s why we’ll show your clients and customers what it really looks like to travel like a girl. And we’ll speak to them with words that resonate.
So let us help you attract and retain a diverse demographic of women—and you can help us change the world.
We work with travel and outdoor clients—activewear and gear brands, tour companies, travel agencies, airlines, accommodations and more—to create content that attracts and retains female adventurers.
Did you know?
American women are most likely to take three or more trips in a given year. Seventy-two percent of them are interested in solo travel, for example. In fact, 26 percent of millennial women have traveled solo before, and 27 percent haven’t but would consider doing so. Perhaps that’s why the search volume for the term “female solo travel” across all engines has significantly increased over the last few years, and female solo bookings have grown 45 percent in the last few years. That’s a whole lot of potential clients and customers ready for an adventure.
The large majority of women are using social media to source inspiration; more than half even attribute social media channels to instilling a sense of safety in them. And yet, most of them are stuck sifting through the objectification, hypersexualization and misrepresentation of their peers, which also impacts their self-esteem and -perception. For example, 81 percent of solo travelers are over 45 years old, and the average wears a size 12, but they're seldom seen. The fact is that social media doesn’t always depict the reality of travel, rather it idealizes travelers and their journeys. You can be the change women want to see.
Women control 15 trillion in spending power and make 80 percent of all travel decisions, regardless of with whom they travel, who pays for the trip or where they go. After all, more than half of travelers with incomes of over $250,000 are women. In other words: Your business needs women.
We offer an interdisciplinary approach. We'll architect your brand story through inclusive messaging on your website and social media channels. We'll assure your visitors and followers that they can travel, too, and that your services and products are for women just like them.
set up a Consultation
Reach out to us by email! We'll set up a consultation call to discuss your needs for free!
sign the Contract
We'll send you a quote and a contract to sign so we can get started!
We'll get to work! Feel free to reach out with any questions or concerns along the way.