I offer an interdisciplinary approach to architecting your brand story through inclusive messaging on your platforms, sponsored content, affiliate marketing, social media campaigns and more.
why work with re
Women are too often ill-advised to travel because of unfounded, preconceived gender stereotypes, and too many are intimidated to travel because of dangerously pervasive messaging that suggests they need a serious savings and society’s unattested notion of a “bikini bod.”
My team of nomadic women and I met while gallivanting the globe, and we connected over what inspires our wanderlust—what colors our cultural curiosities, what fuels our fears and what, nonetheless, propels us further outside our comfort zones, beyond borders, across continents, to the depths of seas and to soaring summits.
Let us help you attract and retain a diverse demographic of women—and you can help us change the world.
Let's work together...
Did you know?
American women are most likely to take three or more trips in a given year. Seventy-two percent of them are interested in solo travel, for example. In fact, 26 percent of millennial women have traveled solo before, and 27 percent haven’t but would consider doing so. Perhaps that’s why the search volume for the term “female solo travel” across all engines has significantly increased over the last few years, and female solo bookings have grown 45 percent in the last few years. That’s a whole lot of potential clients and customers ready for an adventure.
Women control 15 trillion in spending power and make 80 percent of all travel decisions, regardless of with whom they travel, who pays for the trip or where they go. After all, more than half of travelers with incomes of over $250,000 are women. In other words: Your business needs women.
The large majority of women are using social media to source inspiration; more than half even attribute social media channels to instilling a sense of safety in them. And yet, most of them are stuck sifting through the objectification, hypersexualization and misrepresentation of their peers, which also impacts their self-esteem and -perception. For example, 81 percent of solo travelers are over 45 years old, and the average wears a size 12, but they're seldom seen. The fact is that social media doesn’t always depict the reality of travel, rather it idealizes travelers and their journeys. You can be the change women want to see.