I offer an interdisciplinary approach to architecting your brand story through inclusive messaging on your platforms, sponsored content, affiliate marketing, social media campaigns and more.
brand services
why work with re
Women are too often ill-advised to travel because of unfounded, preconceived gender stereotypes, and too many are intimidated to travel because of dangerously pervasive messaging that suggests they need a serious savings and society’s unattested notion of a “bikini bod.”
My team of nomadic women and I met while gallivanting the globe, and we connected over what inspires our wanderlust—what colors our cultural curiosities, what fuels our fears and what, nonetheless, propels us further outside our comfort zones, beyond borders, across continents, to the depths of seas and to soaring summits.
Let us help you attract and retain a diverse demographic of women—and you can help us change the world.
Let's work together...
Optimized copywriting & Editing
We know what traveling women want because we are traveling women. That’s why you can trust us to write what women, like us, want to read. We’ll search engine optimize your content to ensure that you’ll both attract and retain a female demographic. And we’ll write inclusively, paying mind to gendered language that research suggests can deter women.
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Content Strategy Planning During Consultation
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Website Search Engine-Optimized Copy (Writing Copy and/or Editing Existing Copy)
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Marketing Material Copy & Press Releases
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Social Media Copy
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Product Descriptions
Social media management
Traveling doesn’t typically look like a carefully coiffed fishtail braid after an arduous trek; rather, it’s more often a sweaty nest dreaded into some semblance of a top bun. Likewise, it’s not always a bikini-clad beach day on some sun-swathed, sandy stretch; rather, it’s a lot of long-haul bus journeys decked in dirtied tees. But social media and marketing surrounding the industry tends to push a delusive depiction of female travelers that’s, frankly, damaging. It crushes the confidence of consumers intimidated by both impractical and infeasible standards of both beauty and luxury.
That’s why my team and I will introduce your followers to our raw reality, which is arguably more accessible. We’ll entice them with the truth about travel via real photos of women by women, as well as carefully curated captions.
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Social Media Strategy Planning During Consultation
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Original Photography by and of Diverse Women Travelers
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Purposeful Posts Across Instagram, Facebook and Twitter
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Targeted Instagram and Facebook Campaigns
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Competitive Social Media Analysis
sponsored content
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Affiliate marketing
Woman-owned or -operated business? Together, we can rewrite and reimagine the media and marketing surrounding the travel and outdoor industry. Through organic sponsored content and strategic affiliate marketing, I collaborate with like-minded brands to empower female travelers.
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Organic Sponsored Content
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Affiliate Marketing
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Reviews of Travel Gear Made by Women and for Women
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Reviews of Women-Owned and -Operated Businesses in the Travel Space
Social media campaigns
I want to see diversity—the same diversity I witness while I'm out there as a traveler but that I don’t always see reflected as a consumer. That’s why I show what it really looks like to travel like a girl with empowering travel products and services via targeted campaigns across Instagram and Facebook.
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Targeted Instagram & Facebook Ads
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Instagram Takeovers
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Instagram Live/IGTV Interviews
Did you know?
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American women are most likely to take three or more trips in a given year. Seventy-two percent of them are interested in solo travel, for example. In fact, 26 percent of millennial women have traveled solo before, and 27 percent haven’t but would consider doing so. Perhaps that’s why the search volume for the term “female solo travel” across all engines has significantly increased over the last few years, and female solo bookings have grown 45 percent in the last few years. That’s a whole lot of potential clients and customers ready for an adventure.
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Women control 15 trillion in spending power and make 80 percent of all travel decisions, regardless of with whom they travel, who pays for the trip or where they go. After all, more than half of travelers with incomes of over $250,000 are women. In other words: Your business needs women.
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The large majority of women are using social media to source inspiration; more than half even attribute social media channels to instilling a sense of safety in them. And yet, most of them are stuck sifting through the objectification, hypersexualization and misrepresentation of their peers, which also impacts their self-esteem and -perception. For example, 81 percent of solo travelers are over 45 years old, and the average wears a size 12, but they're seldom seen. The fact is that social media doesn’t always depict the reality of travel, rather it idealizes travelers and their journeys. You can be the change women want to see.